Is your Endodontic Practice Website Working for You?

Is Your Endodontic Practice Website Working for You?

If your endodontic practice is still using your website as merely a digital business card or brochure, then your practice is missing out.

A modern website is capable of far more than being a passive placeholder on the web. Instead, using the right tools, a website can help bring in referrals, increase patient satisfaction and increase revenue for your practice all while saving time and money in the process.

It all starts with good, responsive design.

Why you should be using responsive design

While adding interactive features can help you stand out in a crowd and ultimately helps generate revenue and referrals, building a website that works for you and your patients starts with a good design that puts user needs first. In today’s day and age, that means a site that is responsive and easily works on all devices.

There was a time not so long ago that many businesses often had two versions of their site. There was one version for mobile usage and a second one meant primarily for use on larger screens such as desktops. Yet, while that setup meant users could easily interact with the information regardless of screen size, it also meant that there were two sites to maintain and keep updated. While that may not seem like a big deal, the time and costs of maintaining a mobile and desktop version of your online presence easily added up, taking time and money away from performing essential tasks.

Maintaining separate mobile and desktop version instead of a single, responsive design also meant potentially losing out traffic for the fastest growing segment of web users: those who will experience your site using a mobile device.

In just the past few years, the explosion of mobile devices has changed the way most people interact with a webpage. In 2016, mobile use surpassed desktop use for the first time. As of June 2019 according to internet monitoring firm StatCounter, over 50 percent of all site visits came from mobile.

Endodontics Mobile Website Responsive Design

Endodontics Mobile Website Responsive Design

With so many users — and potential patients — using mobile devices, it is now more important than ever to focus on a streamlined, responsive experience that allows users to navigate your site and features regardless of screen size. On smaller screens, that means text that is easily seen and does not require horizontal scrolling to be read. It also means finger-friendly buttons that are sized to be easily pushed on touch screens. On larger designs, it means designing so that the page looks good even in higher resolution. For all screen sizes, responsive design means offering up the same content in a way that is optimized for various screen-size use.

Of course, all good web design comes at a cost. Yet, transitioning to a responsive design does not have to be painful. DentalEMR partners with WebBlox, a full-service web design and marketing agency that helps build responsive sites for endodontic practices that can easily be optimized with features that work for you and fit your budget.

It is also an investment that is likely to pay off and give you an edge over your competition.

With the move to heavier mobile usage, responsive design is now Google’s preferred mobile SEO implementation, meaning that moving to responsive design can help get your website seen in search results. Added to the lower costs of maintenance and the ability to provide a feature-rich service on all devices, transitioning to a responsive design will pay dividends in saved time, cost and increased traffic that will benefit your practice and help make it grow.

Making features work for your practice

Responsive design is an important way to build a mobile-friendly user experience that drives traffic to your site. Yet, what will win over referring dentists and patients is a feature-rich site and help them get things done simply, efficiently in a secure web-based platform. That is where DentalEMR can help your practice shine, making it simple to streamline referrals, provide patient paperwork and get patients into your office on a timely basis.

Endodontic Website Design

Endodontic Website Design by DentalEMR

Yet, it all starts with something that is so simple yet often overlooked. In order to get new patients into your office, they have to be able to find you first.

Contact Information

If you have ever visited a website only to go searching for an office’s location or contact information, you know how frustrating it can be. Yet for potential patients and referring dentists, the inability to readily find your physical location or phone number could potentially be a deal breaker that could cost you thousands a year in lost income.

Thankfully, the solution to this is simple. Feature your contact information prominently on the site, easily accessible and not hidden behind any log-ins or walls. It is also good practice to make it as simple as possible for your patients to reach your physical location. Consider a photo of the front of your building for easy recognition, the use of Google Maps for customized directions from their location and a section to include important details for their arrival such as parking information and any access information they need to know.

In short, the easier it is for patients to find you, the more likely they are to follow through, book an appointment and show up, meaning more patients and ultimately more revenue for you.

New Patient Paperwork- Online and Done

Shuffling pre-appointment paperwork can be a hassle. It can also cost you time and money. With even 15 minutes of paperwork time lost on 3 patients a day, that amounts to 15 hours of lost time per month which can easily equate to $18,000 of lost revenue a year for your practice. For the patients, it also amounts to more lengthy appointment times and pre-appointment anxiety.

For DentalEMR users, however, the solution is simple. Using DentalEMR’s electronic registration, your patients can use your website to fill out the forms before they arrive and in the comfort of their home, making check-in on appointment day simpler and freeing up time for all involved.

Referral Portal

Referrals are essential for a successful endodontic practice. That is why having a streamlined and simple referral portal can help build and improve relationships with existing dentists.

With DentalEMR, communication with the referring dentist is simple right from your webpage. The referrer can simply submit a patient’s information along with x-rays, providing the endodontist with all the information needed to provide for the patient’s care. Then, after the appointment is over, the endodontist can provide information about treatment back to the referring dentist, providing an easy flow of information that eliminates the need for time-consuming email exchanges.

The result is less time wasted and more referrals, easily amounting to $12,000 a year with just one new referral each month. If 5 new patients make appointments each month, that quickly grows to $60,000 simply by putting your website to work for you.

Key Takeaways

Building a successful endodontic practice is hard enough. Don’t lose out on important revenue by having an outdated website. In 2019 and beyond, it is no longer enough to have a static ‘business card’ on the web for your endodontic practice. Investing in a modern, responsive website that works for you will easily pay back dividends in increased revenue, more referrals and less wasted time.

Building Trust and Value with your Endodontic Patients & Referring Dentists

endodontic-endodontist-patient-trust-dental-dentist-referral

The concept of trust is important specifically in the world of healthcare because in most occurrences, there are levels of uncertainty and risk for the vulnerable patient who is reliant on the competency of their healthcare professional.

Dental practices today may have more of an issue maintaining trust and lasting patient relations than ever before. Through our technology-driven world and social media influence, patients may be subject to the whirlwind of gossip where the shocking and indignant stories rise to the top; therefore, lessening their trust in their dentists.

One negative review can stick like glue, swaying patient trust before the relationship even begins. Some referring dentists can be $100,000 worth of production per year to an endodontist due to the volume of their referrals. The last thing your endodontic practice can afford is losing one of your main referrals due to a bad review or negative experience from a patient. Dental EMR allows a quick and convenient way to promote your practice’s reputation online and manage reviews to avoid the stigma of an over-hyped Google Review.

Building trust is critical for the patient experience. Unfortunately, trust can be fragile and evanescent. It can be either eroded or heightened in an instant. It is important that the endodontist and dental providers understand the individual and what aspects of trust are important to them. For example, a patient might be concerned on why this practice is the best choice for them and their family. In that case, it is up to the practice to assess what aspects are important to them.

In the dentist-patient relationship, trust is established in many ways. One of the ways trust is built is the assurance that their personal information will be kept confidential. With Dental EMR’s secure, cloud-based endodontic practice management software, a patient’s appointment times, dental records, and referrals are kept private and secure.

Another factor of trust is that recommended procedures are in the patient’s best interest, not the practice. The dental professional wants to ensure they are expressing the care and benefit factor rather than a sales pitch.

Building trust with your patient also coincides with valuing and respecting their time. When they take time out of their day then spend most of it sitting and waiting, it disrespects their time and damages that vital patient value.

An important thing to think about when looking to improve dentist-patient relationships is looking at your process and how you can advance it. What little changes could your practice make that could remove frustrations for your patients? Could you shorten the time between arrival and being seen? Could you speed up the pre-appointment paperwork? Maintaining thorough communication with patients is also a significant way of sustaining trust. And fortunately for dentists and endodontists, Dental EMR is the most convenient software to improve a countless number of these aspects. Dental EMR provides a simple mechanism to remind patients of their appointments, rather than an unnecessary phone call from the receptionist. It also provides more convenience and easy management for the practices themselves; therefore, allowing for more focus on patient care.

endodontic-endodontist-patient-trust-dental-dentist-referral

Building Trust in your Endodontic Patients and Referring Dentists – Dental EMR for Endodontic Practices delivers on that!

Good communication doesn’t just involve the communication about upcoming appointments and overdue x-rays, but also the active listening and remembering of the personal lives of your patients. Building a personal connection goes just as far with your patients as a professional one. Rather than asking, “What are you majoring in at school?” for the fourth visit in a row, “How’s business school going?” will make a patient feel special and considered; therefore, establishing more trust.

Communication is a science and an art that requires substantial skill. It is not just about what we saw, but how we say it. How we say something results in how it is interpreted. It is how we behave, the way we listen, and how we relate.

That personal connection and quality time spent with your patient will create a certain trust and also a more enjoyable experience. When a patient gets the sense they are just a dollar sign in the eyes of the dentist, he or she will withdraw his faith in them.

Client feedback is also one of the imperative ways to not only gain trust, but also maintain it. There is something so humbling about wanting genuine feedback, whether it is positive or negative. This will show your client that you care about the quality of your work and if they are satisfied or not and that you are committed to meeting and exceeding expectations. It also shows that you are open to learning and growing as a professional and a practice as a whole.

One of the most pressing issues that dentist should closely attend to is the issue of patient involvement in the treatment decision-making process. Offering more thorough explanations, details about costs, and specified consultations will likely lead to a greater willingness to participate. Some reasons why patients put off going through with certain treatments may include high costs and the amount of time it may take to do it. Given this, it is important to always be clear and straightforward with your patients about what exactly the treatment or procedure entails. If you fail to do this, patients will be left feeling blindsided, disrespected, and taken advantage of. Dentists should always act with fairness and truthfulness, and in the patient’s best interest.

Dental EMR is focused on their customers by keeping the behind the scene processes simple and convenient. By allowing dental practices to store records accessibly and efficiently, it allows the physicians to spend more quality time on customer satisfaction. The e-prescriptions and e-payments accessible through Dental EMR not only assist physicians, but also make things simpler and quicker for the patients, all while also keeping things secure and confidential. The goal is to free up the physician’s time so they can free up their customer’s time.

At the end of the day, knowing how to create that trust starts with word of mouth, which comes from treating patients how you would want them to treat you if roles were reversed. And although dentists are still highly respected and widely trusted by the majority of the populace, there is still much work that can be done to instill a greater sense of trust into their patients and to improve the patient-dentist relationship. Moreover, to ensure a successful relationship, continuity of satisfaction, and customer retention, dentists need to focus on building a strong sense of trust that infiltrates all aspects of dentist-patient interactions and ensure that at the end of the day, the patient is being valued.

Improve Your Endodontic Website’s Search Ranking

General dentists are looking for endodontic offices to refer to. Patients are looking to see who does endodontic treatments in their area and who is best.  It’s not enough to have a good website for your endodontic practice. Your customers also have to be able to find you online, and they find you by online searches.

Are they finding you?

In the past, websites would tell search engines how to be found by providing the search keywords they should be listed under, but those days are long gone. Now search engines regularly ‘read’ the content on each website and decide for themselves, based on each website’s content and other criteria, which websites should be included in search results for each unique user search.

Your website’s search ranking matters

Being included in results for searches by potential customers doesn’t, however, mean they can find you because the order of websites in results strongly affects their ‘visibility’ to searchers. Those at the top of the first page of search results, for example, are seen by the most searchers, whereas those farther down the list, especially on subsequent pages, are seen by far fewer. The order of results, or their ranking, also can affect their perceived credibility. Those ranked near first in order are often perceived as ‘largest’, ‘major’, ‘industry leaders’, and therefore potentially more ‘trusted’. Further, major search engines like Google also group local, similar businesses together then show only the first few business with the highest ranking.

Regular, new content improves ranking

While search engines use a complex set of criteria to determine search result rankings, a major determining factor is how dynamic each website’s content is. Adding fresh, relevant content frequently can improve a website’s search ranking.

How often to add fresh, relevant content to a business website to provide a meaningful boost in its ranking depends on the number of competitors that also show up in search results.

General dentists have many competitors in each local area. To meaningfully improve their search order ranking, it is not uncommon for them to have to provide fresh, relevant content to their website on at least a weekly basis.

In contrast, there are fewer specialty dental providers like endodontists in these same local areas. In fact, it is not uncommon for an entire mid-sized market to have a number of endodontic practices on the order of tens instead of hundreds. As a result, monthly postings of fresh, relevant content on an endodontic website can provide a meaningful boost to its search rankings, moving it towards being in the top few results.

Climb to the Top and Be Seen

Winning customers requires both having the right message, then getting it to them. Help general dentists and patients looking for endodontists to find you by both being included in their search results and as close to the top of the results as possible. For your endodontic practice, adding new content on a monthly basis is usually sufficient to move you towards the top. After all, if you’re not at the top, someone else will be.

Who’s your customer?

In order to compete in today’s healthcare market, dentists running private practices need to also think of their practice as a business, know the channels through which their business communicates with and reaches paying customers, then cultivate those channels.

Endodontics is a Referral Business

For specialists like endodontists, the vast majority of patients are referred to them by general dentists, who in effect act as their ‘sales agents’. However, unlike a typical sales agent, general dentists are not generally paid a monetary fee for referring patients. Instead, general dentists are ‘paid’ with the currency of service, care, and trust. Both the service provided directly to them as well as in the care provided to their patients. They need to trust their patients will be provided the utmost care, compassion, attention, and thoughtful followup.

Benefits and Costs of Referring

The value of service is the difference between benefits and costs. For a general dentist, the benefits of referring to an endodontist may be better equipment, additional chair capacity, or specialized skills. Benefits of referring to a particular endodontist over others may include the extra time and attention patients are given by the endodontist throughout their visits, their track record of successful treatment outcomes — both physical and emotional, their consistent and outstanding reliability in following up with patients after treatment, their ability to cultivate positive patient perceptions and online reputations, the particular ease experienced when coordinating treatments with them, the extra visibility they provide into patient status, and the ease experienced in communicating with them when needed. The costs considered when referring to an endodontist may include costs of disruption, risks of poor patient outcomes, risks of poor patient perceptions, lack of visibility into patient status, difficulties coordinating treatments and communicating with them when needed, and others.

General Dentists are Customers

To win in a competitive market , it’s important for endodontists to increase the value of their service to general dentists and their patients. Deliver more benefits and satisfaction at lower cost to general dentists. Provide the most comprehensive physical and emotional care and attention to patients throughout their office visit and after. To do so begins with a clear ‘customer orientation’ that guides the behaviors of every member of an endodontic clinic’s staff in how to provide excellent customer service both to general dentists and to the general dentist’s customers, their patients.

Your endodontic clinic practices both medicine and business. Orient your customer service to your referring general dentists. The better your endodontic practice works with your general dentists, the more everyone wins, including, most importantly, the patients you share.

$2000 is sweet too, and no cavities!

NOW EXTENDED INTO NOVEMBER!

In celebration of National Dental Hygiene Month we are offering a $2000 refund* for signing up to our complete, web-based endodontic practice management software solution within the month of October. Your patients aren’t the only ones who deserve a happy smile!

Call (888) 745-7474 x1003  –or–  schedule time on our calendar.

 

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*Offer only with first-time purchase of a Dental EMR one year subscription contract or longer made within the month of October or November 2018. Refund made at time of payment of Setup Fee.

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More Time for What’s Important

We get it. Your practice is a just one aspect of your life. So why let server compliance, limited remote access, inefficient workflows, complicated add-ons, and pressure to stay on top of innovations in IT keep you from focusing on what’s most important to you? Whether it’s improving your practice or making room for more personal time, you deserve better.

 

Dental EMR is an affordable choice that awards you flexibility to forget the server struggle, work outside your office, and spend more time doing what really matters.

  • Simpler workflows.
  • No Server.
  • Cutting edge.
  • Everything included.

With Dental EMR you also get an advocate who constantly keeps on top of innovations and brings them to you in ways that fit you. A partner looking out for you. Endodontic dental practice management, humanized.

 

Talk to Merideth about how you can have more time for what’s important to you.

Get Ahead

Ten or twenty years is a lifetime in software. Techniques and mindsets from a decade ago won’t take your practice forward.

Dental EMR is different. Designed from the ground up with modern technologies and a future focus, Dental EMR is simple, clean, and secure. Designed to keep your practice on top of technology innovations and trends. Ahead of the pack.

You’ve worked hard to stand out and be the best. Don’t let old software hold you back.


Talk to Merideth about the difference modern endodontic dental software can make for you.

 

Free Yourself

You’re out with your family and you need to see tomorrow’s schedule. Or your son is sick, and while he sleeps you want to get some paperwork from the office done. Or your last two appointments cancelled and you have time to get out for a ride.

With Dental EMR you can. Without installing any special software. From any device. Mobile friendly. Any time.

Untie yourself from the office.

 

Talk to Merideth about how Dental EMR is something different.

 

Consider the cloud before purchasing endodontic practice management software

Cloud software has mostly replaced in-office servers, and for good reason. Cloud software eliminates a whole spectrum of hidden costs and risks associated with owning your own server. And while many assume the cloud is less secure than a server protected by their own lock and key, they forget that a server on an office network connected to an Internet connection is also on the cloud! Not only are the security measures used by professional cloud providers far superior to those available to a typical small business, specialized cloud providers also add strict compliance controls for standards like HIPAA. When purchasing or upgrading your endodontic practice management software, consider:

Would I rather:

  1. Pay for endodontic practice management software server and client licenses, pay for server management software, pay for server and backup hardware, pay for backup power equipment, pay for HIPAA-qualified IT consultants and services to monitor and maintain my servers, pay for server software license upgrades every few years, pay to upgrade my server hardware every few years, pay for all this again when opening a new location, and manage a variety of byzantine HIPAA server security procedures myself– and all the while hope the server in my office will not be stolen, damaged, improperly handled, or crash — or
  2. Pay for a cloud-based endodontic practice management solution and leave the rest to the experts?

Merideth speaks a bit more about the benefits the cloud can provide practices in her latest video:

You are invited to speak directly with Merideth to learn about how the cloud and Dental EMR can benefit your unique practice.

Dental EMR Dental e-Prescriptions Certified

Dental EMR compliant with DEA’s electronic prescriptions for controlled substances rules

SEATTLE, WA, April 21, 2018Dental EMR, the company pioneering a patient-centric revolution in dental practice management, announced today that its software application has completed an Electronic Prescribing of Controlled Substances (EPCS) audit verifying that it complies with Drug Enforcement Agency (DEA) rules and now supports dental e-prescriptions of controlled substances. The audit was performed by the Drummond Group, a global software test and certification body approved by the DEA to audit EPCS applications.

 

“The EPCS certification enables Dental EMR to deliver trusted dental e-prescriptions EPCS services to its customers through its partnership with DoseSpot, a SureScripts-certified e-prescribing platform,“ said Russell Morley, CEO of Dental EMR. “By providing EPCS services fully integrated into our practice management software, Dental EMR customers can prescribe both controlled and non-controlled substances securely and accurately, reducing risks associated with paper prescriptions.”

 

Dental EMR customers will now also be ready to prescribe controlled substances in states mandating e-prescribing, a national trend. “Dental EMR is committed to providing dental practices with solutions that are both complete and future facing, and having full dental electronic prescription functionality fully integrated into our comprehensive solution is a huge win for dental practitioners,” added Morley.

 

About Dental EMR

Founded in 2015, Dental EMR is pioneering patient-centric dental practice management that helps dentists thrive in the new ‘customer centric’ dental market. Dental EMR provides an eponymous cloud-based, fully paperless practice management software system along with training, customer success, website, reputation management, SEO best practices, and other services as a complete solution for small to medium sized dental practices seeking to free up staff time, better use information technology, and reduce their risks so they can focus more on succeeding with their patients — and thrive as a result. For more information, please visit www.dentalemr.com and follow @Dental_EMR.

 

About Drummond Group

Drummond Group is a global software test and certification lab that serves a wide range of vertical industries. In healthcare, Drummond Group tests and certifies Controlled Substance Ordering Systems (CSOS), Electronic Prescription of Controlled Substances (EPCS) software and processes, and Electronic Health Records (EHRs) – designating the trusted test lab as the only third-party certifier of all three initiatives designed to move the industry toward a digital future. Founded in 1999, and accredited for the Office of the National Coordinator HIT Certification Program as an Authorized Certification Body (ACB) and an Authorized Test Lab (ATL), Drummond Group continues to build upon its deep experience and expertise necessary to deliver reliable and cost-effective services. For more information, please visit http://www.drummondgroup.com.